SAVI Cloud Release
YEAR
2026
Role
Design Specialist
Timeline
6 months
Tools Used
Figma, Adobe CC, Mailchimp, Microsoft Office
A complete overhaul of SAVI's existing software required me to work closely with marketing to create effective campaigns for their audience.
The release of SAVI Cloud meant new features and new abilities that dealers may not have experience with before. Our team had to find a way to make our marketing both visually appealing but informative for consumers who would be interested but might be turned away with convoluted messaging.
Digital Media & Advertising
Throughout the product rollout, various marketing campaigns published on social media and through email. Among the static posts and carousels were also a number of motion graphic videos that would convey special features that were completely new to the lineup. The company would also hold webinars where representatives could better demonstrate the product. Each webinar would entail a period of marketing leading up to the event that would have their own special visual language. Advertisements would be posted into a magazine to reach consumers in the market.
Company Collateral & Advertising Material
Alongside the digital marketing material, I was requested to create customized external business assets for the company as communication and hype was starting to build around the release of SAVI Cloud. Such assets included media kits, presentations, and one-pagers.
