SAVI iQ Brand Identity
YEAR
2025
Role
Design Specialist
Timeline
2 months
Tools Used
Figma, Photoshop, Sketch, Illustrator
A new brand identity is needed following a company merger between SAVI and Oliver IQ.
SAVI and Oliver IQ merge to bring smart AV control to both the home and commercial markets. The team at SAVI iQ wanted to create a new visual identity that would stay recognizable to the existing consumers of both companies. I worked with the VP of Brand & Experience to cultivate a friendly and clean design language that would be used for both internal and external communications.
A new clean, friendly, and professional visual identity
Combining the dark and trendy asthetic of SAVI with the clean, corporate identity of Oliver IQ proved to be a challenge initially. I found that choosing the previous color and typography of Oliver IQ and incorporating fun dynamic designs from SAVI made the best balance. Creating elements that circle back to the main logo and "mascot" that could be reused throughout designs such as patterns and icons, broke the corporate monotony of the "tech-startup blue" that could have proven difficult for the new company.
Visual Identity
Following the merger, the new branding identity was implemented everywhere including marketing, internal & external communications, software UI, and print.
